Spanish Language Closed Caption Sponsorship

In 2005, Multichannels News reported:

Fox Sports en Español and Shell Lubricants’ Pennzoil said Tuesday that they have reached a closed-captioning-sponsorship deal.

The agreement marks the first-ever closed-captioning-sponsorship deal in U.S. Spanish-language-TV history, the network said.

The two parties said the deal was negotiated with Pennzoil's media agency, Initiative, as well as promotional-advertising company PIC-TV.

Pennzoil’s sponsorship will run through August.